Uri Poliavich: Visionary Leader Behind a Global iGaming Powerhouse

Last Updated on 9 January 2026

In the fast-moving world of iGaming and sports betting technology, few leaders have made an impact as deep and consistent as Uri Poliavich. As the Founder and CEO of Soft2Bet, Poliavich has built a global technology company that delivers cutting-edge solutions for operators while setting new standards for innovation, compliance, and player engagement.

From its early beginnings in 2016 to its current position as a multi-licensed international leader, Soft2Bet has become synonymous with next-generation iGaming platforms, award-winning gamification, and responsible growth across regulated markets.

Who Is Uri Poliavich?

Uri Poliavich is an entrepreneur known for blending strategic thinking with technological innovation. His career path reflects a strong understanding of regulation, product development, and long-term market sustainability—three pillars that now define Soft2Bet’s global success.

Poliavich founded Soft2Bet with a clear mission: to transform the iGaming industry through smarter technology, better player engagement, and responsible operations. Under his leadership, the company has grown from a focused startup into a trusted B2B and B2C partner across multiple jurisdictions.

Uri Poliavich and Soft2Bet: Building a Global iGaming Leader

What Is Soft2Bet?

Soft2Bet is a leading global iGaming technology company that provides turnkey solutions for online casino and sports betting operators worldwide. Operating as both a B2B supplier and a B2C operator, the company supports partners with scalable platforms, advanced gamification, and full operational services.

Key characteristics of Soft2Bet include:

Cutting-edge iGaming and sportsbook technology
Strong focus on regulated markets
Industry-leading gamification through MEGA
Commitment to responsible gaming and compliance

Founded in 2016 by Uri Poliavich, Soft2Bet quickly gained recognition for its ability to combine innovation with real commercial impact.

Uri Poliavich and Soft2Bet Innovation in iGaming

Innovation has always been central to Poliavich’s vision. Rather than focusing only on technology, Soft2Bet develops complete solutions that create measurable value for operators and players alike.

The MEGA Platform (Motivational Engineering Gaming Application)

Launched in 2023, MEGA is Soft2Bet’s flagship gamification solution. Importantly, MEGA is described not as a simple engine, but as a complete solution designed to enhance engagement, retention, and revenue.

What Makes MEGA Different?

Personalized rewards and missions
Intelligent bonus triggers
Advanced player segmentation
Flexible integration with any casino or sportsbook

Proven Impact of MEGA

4× increase in player screen time
65% increase in Net Gaming Revenue (NGR)
50% increase in deposit amounts
45% increase in Average Revenue Per User (ARPU)

By combining immersive gamification with real-world performance metrics, MEGA has set a new benchmark for the iGaming industry.

Soft2Bet’s B2C iGaming Brands

Under Uri Poliavich’s leadership, Soft2Bet operates a diverse portfolio of high-performing B2C brands, each tailored to its local market.

Current Soft2Bet Brands

Betinia – Denmark, Sweden
Campobet – Denmark, Sweden
Tooniebet – Ontario, Canada
Quickcasino – Sweden
Don.ro – Romania

Each brand offers:

Localized language support
Market-specific payment options
Distinct themes and user experiences
Extensive game portfolios

This localized strategy allows Soft2Bet to deliver immersive, compliant, and engaging experiences in every regulated market it enters.

B2B iGaming Operator Solutions

Beyond consumer brands, Soft2Bet is widely respected as a technology and operations partner for iGaming operators.

Core B2B Offerings

Turnkey iGaming Platforms
Advanced Player Account Management (PAM)
Casino Integrated Solutions
Sportsbook Integrated Solutions
Managed Services, including:
- Customer support
- Risk management
- Compliance and reporting
Payments Integration with 70+ payment methods

With over 12,500 games from hundreds of providers and more than 1 million live events annually, Soft2Bet offers one of the most comprehensive ecosystems in the industry.

Availability, Licensing, and Global Reach

Soft2Bet currently operates under 19 licenses across 11 jurisdictions, reflecting its strong commitment to regulation and responsible gaming.

Key Licensed Markets Include

Denmark
Sweden
Romania
Ontario (Canada)

The platform supports:

20+ languages
70+ payment methods
Fully compliant operations in highly regulated environments

This regulatory-first approach has been a cornerstone of Uri Poliavich’s long-term strategy.

Soft2Bet Invest: Fueling the Future of Gaming

In July 2024, Soft2Bet launched Soft2Bet Invest, a €50 million iGaming Innovation Fund aimed at supporting startups and entrepreneurs in iGaming and casual gaming.

Soft2Bet Invest Highlights

Financial and strategic backing for innovators
Focus on technology, product, and scalability
Mentorship from industry experts

In September 2024, Soft2Bet Invest received the “Outstanding Contribution to Gaming 2024” award at SiGMA East Europe, recognizing its impact on innovation and industry development.

Commitment to Responsible Gaming

Responsible gaming is not an afterthought at Soft2Bet—it is embedded into every layer of operations.

Responsible Gaming Measures

Dedicated compliance and fraud-prevention teams
Continuous audits by regulatory authorities
Strict adherence to licensing standards
Enhanced player protection tools beyond legal requirements

Operating under some of the world’s strictest regulations, Soft2Bet consistently strengthens its protocols to ensure safe, fair, and transparent gaming.

Unique Features That Set Soft2Bet Apart

Soft2Bet’s differentiation lies in the combination of flexibility, scale, and innovation.

Key Differentiators

Customizable Gamification – Avatars, collectibles, city-building mechanics
Flexible Integration – Operators choose gamification components based on market needs
Massive Gaming Portfolio – 12,500+ games, 1M+ live events yearly
Global Accessibility – Multilingual support and diverse payment methods

These features result in above-average retention rates and long-term operator success.

Awards and Industry Recognition

Soft2Bet and Uri Poliavich have received widespread industry recognition from organizations such as EGR, SBC, and SiGMA.

Triple Win – Global Gaming Awards EMEA 2025

Executive of the Year – Uri Poliavich
Platform Provider of the Year – Soft2Bet
Product Launch of the Year – MEGA

Other Notable Awards

iGaming Sword Award 2023 – Turnkey Supplier of the Year
Platform Provider of the Year – 2025
Product Launch of the Year – 2025

Conclusion: Uri Poliavich’s Lasting Impact on iGaming

Uri Poliavich’s leadership has reshaped how iGaming companies approach technology, engagement, and responsibility. Through Soft2Bet, he has built a company that balances innovation with compliance, growth with sustainability, and profitability with player protection.

As Soft2Bet continues to expand across regulated markets, invest in innovation, and refine its award-winning platforms, Uri Poliavich remains a defining figure in the global iGaming industry—one whose influence will continue to shape its future for years to come.