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How Businesses Can Get Serious About Crypto and Blockchain

aleksandarmilojevik@gmail.com

Last Updated on 20 January 2026

Crypto and blockchain technology have been around for a long time, but in recent years, they’ve been transformed from niche technology into a valuable aspect of business operations. Today, a significant portion of the world’s leading businesses have incorporated crypto and blockchain into their operations in one way or another, and that’s a trend that we expect to see continue throughout 2026 and beyond. 

After all, after a relatively slow beginning, cryptocurrencies and blockchain technologies have gone mainstream, and for many businesses, now might be the ideal time to get serious about this groundbreaking technology. After all, doing so can offer a wide range of benefits, including offering a hedge against inflation (if building cryptocurrency reserves) and attracting new customers (if accepting crypto payments), among others. In this post, we’ll outline a few smart strategies that can help businesses put themselves on the crypto/blockchain map and get ahead of their competitors. 

Work With An Crypto Advisor

One of the primary reasons why businesses have historically been reluctant to enter the crypto/blockchain field is that, while it offers benefits, getting the advantages is often dependent on specialized knowledge. While most businesses can benefit from the technology, not all businesses understand how to reach that point. Working with a crypto/blockchain business advisor can help bridge this knowledge gap. They help businesses navigate the complexities of implementing crypto/blockchain and identify opportunities where the technology may be beneficial. It’s a smart way to get ahead, even if your business doesn’t yet have in-house expertise. 

Crypto Treasury Reserves

More and more businesses are choosing to build their treasury reserves with cryptocurrencies, particularly Bitcoin, which has proven to offer significant advantages as an investment class despite cryptocurrency’s reputation for volatility. Many big businesses are increasingly opting to use an OTC crypto exchange to facilitate large crypto trades, diversifying their reserves and offering a hedge against inflation. Some cryptocurrencies also offer significant potential for long-term growth, offering a better ROI than other asset classes.

Accepting Payments

According to one estimate, there can be as many as 716 million people around the world who hold cryptocurrency. While some hold crypto as an investment (or at least some of their crypto, such as bitcoin), many are also looking for opportunities to make purchases using their digital currencies. There are already 32,000 businesses that accept cryptocurrency payments, and that figure is expected to rise in the coming years. There are plenty of crypto payment processors that can facilitate crypto payments, and in doing so, your brand can set itself apart from the competition. Even if only a small percentage of your customers actually pay using crypto, the simple fact that you offer that payment method can be attention-grabbing. 

Blockchain Technology Integration

Finally, it’s worthwhile exploring how blockchain technology can benefit your business. Blockchain applications are increasing all the time, and today, businesses are using blockchain for operational elements that include supply chain management (track products in real-time), smart contracts, secure data sharing, and identity management. 

Related posts:

  1. Gas Fees Explained: Why Ethereum Isn’t Always Cheap
  2. Are The Services Of A Financial Advisor Worth The Cost?
  3. What Is The Impact Of Speculative Trading On Market Stability?
  4. Crypto Banner Ads Made Easy: Why Cointraffic is the Best Choice for Your Campaigns