Could Virtual Camera Tools and Filters Spark a New Trend in Live Streaming?
Last Updated on 22 July 2025
Live streaming has been one of the most significant advancements in the internet era, and there’s now a lot of focus on developing the technology further. Aside from improving video and sound quality, the live streaming market is set to evolve in a few new and unexpected ways.
Indeed, the introduction of virtual camera tools and filters is enabling creators to alter how they appear online. This could lead to a new trend in live streaming, with virtual and real elements combined in the same broadcast.
Live Streaming is Evolving Rapidly
The live streaming market is moving forward rapidly, and there have been a lot of changes over the last decade. Certain industries have helped push the technology forward, with the online casino market acting as a huge player. Indeed, live casino is now one of the most popular categories at these sites.
In the early days of live streaming at online casinos, operators focused on offering real time versions of casino classics. Now, there are countless innovative new titles to choose from, with game shows like Mega Wheel and Snakes & Ladders taking off. These jackpot games come with loads of unique features and high-tech camera angles, all designed to immerse players in the experience.
Developers are trying to come up with ways to make live streaming as seamless and engaging as possible. There are efforts to improve the camera and sound quality, along with reducing the latency of streams. Companies like Streamlabs are allowing streamers to use overlays and transitions, while Restream lets users broadcast across multiple channels at the same time.
Virtual Camera Tools Allow for Different Appearances and Backgrounds
There are various new tools starting to enter the live streaming market that allow streamers to do so much more. For instance, with NVIDIA Broadcast, users can blur, replace, or remove their backgrounds using AI. In the past, this would have required a green screen, but there’s now no need for that.
Another example is XSplit VCam, which allows for ultra-lightweight background changes and integrates with most platforms. Snap Camera has been discontinued now, but the technology allowed users to apply Snapchat-style AR filters over their faces during live video. Open-source plugins like OBS Virtual Camera paired with StreamFX still allow for this. With all these tools combined, it allows streamers to create a fictional presence online by altering their identity and location.
Potential for Voice Changers, Filters, and Deepfake Avatars
There are a few cool upgrades to live streaming that are allowing streamers to entertain and connect with audiences in new ways. Voice changers are becoming more widespread, and can help increase anonymity. Deepfake avatars can serve the same purpose, allowing for streamers to develop unique personas online.
The best example of this is in the VTuber trend, which first blew up in Japan. It involves streamers using tools like VTube Studio and Animaze to sync real-time face movements with anime-style avatars.
There’s already a new trend blossoming in the live streaming space, with loads of cool new tools helping streamers blend virtual and real world elements. This craze could be set to continue as the technology gets more advanced.