Global Social Casino Market Reaches 8.5 Billion in 2024 and Set to Grow Nearly 9 Per cent Annually
Last Updated on 29 October 2025
The social casino market was valued at USD 8.51 billion in 2024 and is anticipated to continue at an annual growth of 8.9 per cent until 2030. The scope of this article encompasses market size, user trends, technology, and investments.
The impact of mobile technology, AI tools, and numerous daily interactions on the market will also be exposed. This is an outline of the context of growth and the possible risks to players, developers, and investors.
Rising Demand Drives Growth in Online Social Gaming
The online social casino market keeps growing because players continue to use more and more social casino games. The growth of social casino games with limited gambling stakes, social casino games with large catalogs, daily bonuses, and virtual currency has become the market’s main feature. Retention and user engagement gambling stakes are the market’s main features.
An example is one of the operators which offers more than 330 social casino games with daily bonuses and virtual competitions. The games offer an option of a Halloween casino and competitions in advanced social features with a rank-based system on friend challenges and leaderboards.
Social casino games allow players to compete in a gambling stake and a more advanced simulation of a casino environment, and advanced social competition are features that are more than gambling in a casual social game.
According to industry data, the global social casino market value was USD 8.51 billion in 2024 and is expected to increase at an 8.9 per cent compound annual growth rate until 2030 (Grand View Research 2025). Numerous factors contribute to the expected growth of the social casino market. Smartphones are the dominant devices used to play games, and faster mobile broadband is available to access games from nearly any location. The combination of mobile play and the social interactive features of the games vastly expanded the audience.
The increase in the number of daily active users and players is a solid indicator that social casino games are no longer niche products. Users are able to log in to the games several times a day to engage the social features, complete time-sensitive tasks, and respond to challenges. This increase in daily user engagement in social casino games creates a need for more focused innovation and expansion of the games to meet players’ expectations.
Daily Players and Revenue Continue to Climb Worldwide
According to a report by The Business Research Company, the social casino market expanded from approximately USD 7.82 billion in 2023 to USD 8.51 billion in 2024, reflecting an annual growth rate of approximately 8.8 per cent (2025). Social casino platforms earn revenue by in-app purchases, advertisements, sweepstake credits, and other means not involving real-money gambling.
Slot-style games generate the most revenue within the market, while the fastest-growing segments are bingo and other casual formats, according to Mordor Intelligence 2025. Also, mobile gambling is the most used form of gambling, and in 2024, it contributed to over 72 per cent of mobile gambling revenue, with experts predicting it will only increase with the growing number of smartphones.
All platforms are designed for daily engagement. Operators track users’ activity and then adjust retention systems such as streak bonuses, seasonal events, and social competitions. These systems increase user time spent on platforms, making it easy for operators to streamline engagement.
Furthermore, social casino games are designed with shared challenges, chat capabilities, and competition for community engagement. Social users are more likely to remain active, which helps the market grow.
Innovations in Mobile and AI Gaming Fuel Expansion
The focus on gaming technologies helps maintain and increase market growth. Mobile optimization for games allows users to play almost anywhere, and AI technologies help to create more personalized experiences. platforms can analyze a user’s gambling behavior to suggest games, adjust bonuses, and create personalized targeted offers.
Engagement can also be partly explained due to social interactions. Friend interactions, multiplayer features, and tournaments can function as additional gameplay to the core. These features create a participatory culture around the game and help foster a community.
To refine gameplay and predict what content will sustain user engagement, developers study user behavior. Predictive analytics and AI help in crafting reward patterns, game type classification, and user behavior forecasting. Predictable patterns emerge due to the combination of social gameplay, AI tailoring content to user needs, and mobile game access.
Investors Eye Opportunities as Market Expands Rapidly
An anticipated CAGR of 8.9% catalyzes interest from industry players and investors. Social casino operators and sequence platform acquisition, game development investment, and social casino operator VC inflow are also notable trends. In this sector, bigger gaming and entertainment companies are likely to push the number of mergers and acquisitions due to the rise of social casino operators.
Though the market is likely to grow, the evasive ethical and regulatory factors will remain. Responsible engagement and consumer protection are trends likely to remain after the jurisdictions re-examine the virtual currency and sweepstakes laws. These platforms are likely to draw more capital.
When assessing investments, user retention metrics along with insights derived from data are crucial. Companies demonstrating strong user engagement, retaining steady user bases, and complying with regulations are positioned to outperform competitors in an adapting marketplace.