AI at the Casino: Here’s How the Technology Could Change iGaming
Last Updated on 25 September 2025
Right now, we are told that AI is going to change just about every sector imaginable. From movies to medicine, finance to food, and accountancy to airlines, we are set to experience significant transformations. Even if you don’t believe that concepts like AGI (artificial general intelligence) or superintelligence, which are the tipping points where AI matches and exceeds human capabilities, are possible, AI will inevitably have an impact. It’s just the extent of that impact that remains up for debate.
Indeed, one of the most commonly cited sectors ripe for transformation is the video gaming sector. We are told that NPCs will become personalized, intuitive, and adaptable. We are told that vibe coding will enable anyone to create a video game by prompting AI. And we are told that video game worlds could be truly never-ending, with constant expansions. These are just some of the ideas floating around now, some of which are already proven to be valid, but what about another area of gaming entertainment – casino gaming?
How will AI impact iGaming?
It will be quite interesting to see how the iGaming sector (the overarching term for the online casino and betting sector) will be impacted by AI. Of course, some areas will overlap with video gaming, such as AI coding tools that make game development much easier. But there are obviously going to be differences, too, including the fact that many of the casino experiences hold onto traditions. Roulette, for instance, has remained unchanged for centuries, and if you play online roulette today, the fundamentals are much the same as the 19th-century version of the game.
However, we could cite some possible changes to the overall casino presentation. Before AI became the mot du jour, we were already seeing casino game shows, which are live games presented in a studio with game-show-style hosts. You could envisage these games becoming faster, with quicker bet settlements. Of course, there is also the possibility of AI avatars as hosts, but that’s a bit more speculative.
Arguably, the biggest changes will come in the lobby. You will likely have AI-enabled recommendations tailored to suit your gaming tastes. It’s also possible that bonuses and promotions become tailored to you. For example, if you usually play roulette or blackjack, you may get personalized offers, not generic ones.
Some within the iGaming industry have spoken about how AI may help with preventing problem gambling, recognizing patterns of play and activity levels that may develop into something more serious. The idea of constant monitoring may not sit well with some players, of course, but online casinos already have procedures in place to protect players, as well as tools for players to regulate their own play, such as deposit limits and time-outs. AI may work to simply give players or the operators a little nudge. Fraud and money laundering detection will also become a lot more effective on the operators’ side.
AI will be limited in some areas
It’s probably worth mentioning what AI won’t do. For a start, it’s highly unlikely to mess with game fundamentals. Games are regulated and must keep the certified math behind them, so AI won’t touch that area. It is also unlikely that AI will be used for personalized marketing in the same way it might with other sectors. The iGaming sector is heavily limited when it comes to marketing and advertising, so it’s unlikely that the personal recommendations will go beyond the lobby page.
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As with the rest of the AI sector, some of what will happen will depend on overall regulation. For example, you would imagine that players will be able to opt out of AI personal recommendations in the same manner as you might when opting out of other data collection procedures when visiting a website. Not everyone will want the personalized aspect.
In the end, even these small changes mentioned above remain speculative for now. We can be sure of some things, like AI making it easier to code games, but other areas will depend on factors like regulation. But it seems likely that the technology will have an important impact on the online casino experience, making it more personal and, arguably, safer.